Recently when I have been talking about Dream Big, most people think I have turned into a motivational speaker!  Well in a way, I have.  That is motivating fine textured clients to dream of bigger, thicker feeling, fuller hair because now they can in a way they never have before.  In recent articles I discussed various approaches that stylists and clients may utilize to alter coarse, thick unruly textures without using chemicals.  Altering or managing this type of texture in this way has been very rewarding in that I am meeting the needs of today’s consumer by offering them an alternate to a traditional chemical approach.  This gives stylists like myself another tool to enhance texture, while opening the door to an unforeseen business niche. 
 
But as a salon owner and a stylist I knew my challenge was far from over.  Again and again, I have heard the desires and dreams, if you will, of the thin, sparse, and or fine textured client for thicker feeling fuller hair.  We have helped enhance their textures with revolutionary lightweight water soluble resins, new innovative substantive strengthening plant-protein based micro-emulsions, and even with the more traditional chemical approaches such as body building kick-perms and the like.  But the same as with coarser textured hair options, I felt I needed to think outside the box, or as I like to say outside the bottle, and create a cutting-edge, in-salon service approach to augmenting fine limp hair into thicker feeling, more substantial and voluminous hair without lifting the cuticle without compromising, but actually improving the condition of this delicate hair fabric.  So I started to dream big, which then actually became the moniker of my new in-salon gentle chemical approach to amplifying this finer, weaker hair type.
 
My new Tela Beauty Organics by Philip Pelusi Dream Big Hair Thickening Serum with 80% USDA Certified Organics, is what we feel is the answer to these hair dreams for fuller, thicker feeling, better forming fine textured hair.  This completely unique in-salon service product not only helps solve the texture and volume problems of this texture and density challenged clientele but also has proven important to aging clients looking for more youthful appearance.  And in the time of aging baby boomers, this is very important to our marketplace.  Although some scalps are genetically coded for sparse, fine, limp hair, all scalps and hair change as we age, with the diameter of each hair strand shrinking.  All while the societal demands and inner desires for thickening hair for a more youthful appearance continues to grow.  So the benefits of this type of service product to our client base is many.
 
In constructing any formula the ingredient mixture is paramount to the outcome of the formula and the results in the hair.  Two of the leads in this formulation comprise what we call the Pelusi Biopolymer Complex.  They are Certified Organic Adansonia digitata, Baobab, Seed Oil and Hydrolyzed Adansonia digitata, Baobab, Seed Protein.  Both are uniquely suited to substantially enhance fine, limp hair fabrics helping to create thicker feeling, stronger, more voluminous hair. 
 
We source these ingredients from sustainably sourced, organically grown, hand-picked seeds from small community farms where the Baobab Tree grows, most often in Africa and Brazil.  The Baobab Tree, also known as the upside-down tree or tree of life most often found in Madagascar and throughout the continent of Africa, is duly named because of its many uses from bark being woven into rope, its fruits and leaves being eaten as salad, as medicine to alleviate digestive issues and even the hull of a dead Baobab Tree being used as shelter.  The sustainably harvested Baobab fruit also helps support the livelihood of women in the local communities where these trees grow.
 
Organic Baobab Seed Oil is a cold-pressed oil rich in Vitamin D-3, Palmitic, and Stearic acids as well as the essential Linoleic and alpha-Linolenic Acids.  These not only help reduce Frizz and impart a natural lustrous sheen to dry damaged hair, but also help soothe and rebuild the moisture barrier of dry scalp and eliminate flakiness associated with dry winter air. 
 
While Baobab Seed Protein has been proven to strengthen and bind moisture in all hair types, it is especially essential in fine hair, helping eliminate breakage by balancing moisture and increasing its tensile strength, especially when combined with Baobab Seed Oil in the Philip Pelusi Biopolymer Complex.   Both are deeply infused into the hair fiber through the release of active steam during the quick and easy hot styling process.
 
Tela Dream Big can be applied as a stand-alone service and since there is no chemical alteration of the hair, immediately following a color service as well.  This makes this service time-convenient for both the client and the stylist.  Dream Big is applied to freshly shampooed hair with no gloves and no ventilation system needed.  Dream Big is so conditioning that the stylist’s hands and the client’s scalp will actually feel as if they are in better condition after the service if completed.  Once the product is applied to freshly shampooed hair, it is heat-infused into the hair thru the simple application process of quick steps including putting the client under a heated hooded drier or heat lamp, then blow dry into the hair and most importantly thru the active steam release while the hair goes thru a final step of flat or curling ironing. 
 
This Silicone Free, Gluten Free, Vegan, Paraben Free, Sulfate Free, Color Safe, Formaldehyde Free, Propylene Glycol Free does not disrupt the cuticle and there is no chemical alteration of the disulfide bonds in the hair.  This, plus the Pelusi Biopolymer Complex ofBaobab Oil and Baobab Seed Protein, the Patent Pending Pelusi Hydro-Charged Ceramide Complex, plus other condition enhancing organic ingredients actually leave the hair in better condition.
 
One of those blends is our proprietary 35 USDA Certified Organic Herbal Base Blend comprised of organic super fruits, plant proteins and humectants, scalp soothers and strengtheners and much more.  To name just a few; Organic Chinese Foxglove, Kiwi, Dong Qui, Horsetail, Chinese Giant Knotweed and so many more for a total of 35.  Additionally our proprietary Certified Organic Regenerating Herb Infusion of Burdock, Horsetail, Reishi Mushroom, Sprouted Soy and Red Sage help to enhance the keratinization of hair thus helping improve its strength and resilience to color and chemicals applications, styling and heat damage. 
 
And finally the Pelusi Sugar Cane Cleanse blend of Sugar Cane and Sugar Maple.  Although not this is not a cleansing product the exfoliating benefits of these ingredients enhances the hair and scalp condition.
 
We also felt the importance of this product to be a multitasking product to meet the needs of today’s time challenged clientele in that it can be used as an in-depth in-salon service, a quick in-salon Flash Treatment serviced as well as a take home product to reinforce the salon effects as well.
 
So as the saying goes; “Dream big; it’s the first step to success”.  At least in our salon world we can now say we are actually motivating hair thru new revolutionary product technology to style successfully like it never has before!
 
For product recommendation and more information contact us at Tela Beauty Organics by Philip Pelusi at either [email protected] [email protected] .